Afray Denim Co.

LUX BMX Store recently added Stretton to their line up and released this welcome video. Tom's riding mixed to the sound's of Al Green make's this one a must view. Read more to view the full view video. 

You only have to buy one pair of jeans, two shirts or two hats to qualify so get shopping. You have the option to choose between a Monogram or Leather Bound cap in Grey or Black in the checkout.

Visit the shop now.  

"Coming June 15- Ice-T takes us on an intimate journey into the heart and soul of hip-hop with the legends of rap music. This goes beyond the stardom and the bling to explore what goes on inside the minds, and erupts from the lips, of the grandmasters of rap." With Ice-T granted unparalleled access to the personal lives of artists to the like's of Nas, RUN DMC, Dr Dre, Eminem, Immortal Technique and more, this is a must see. Read more to view to the trailer. 

Focalpoint issue 26 is now available online, including Raph Jeroma-Williams full interview.


Read more to view the full magazine. 

Blow up your TV and steam Simple Session 12, Live from Estonia! Read more to watch it all go down right here.  

This has to be the most insane wingsuit video yet...It's a collection of videos shot from the 2009-2010 basejumping season in Europe testing new wingsuit prototypes. These guys balls are so big it's hard to imagine how they stay airborne. Read more for the full video. 

Read more to view the first AFRAY VIDEO LOOKBOOK, featuring our premiere 2012 Summer/Autumn range. 

Shout out to Kevin Kiraly for getting in touch with us to grab some good's on his recent trip to Australia. We are going to keep flowing Kevin new pieces as there released. Read more to view his recent web video, which was filmed over 2 years, and is one of the most amazing video part's we've ever seen. 

Chris 'Danger' O'donnell recently went on The Set's first trip with a crew of heavy hitters killing the EastCoast of Australia. Read more to view the full video.  

Underground Brooklyn emcee Koncept and Cali beatsmith Tranzformer have hooked up with DJBooth to bring fans their highly-anticipated collaborative EP, More Than Meets the Eye. Read more to view two video's from the mix, in which Koncept can be seen baking a batch of brownies for the opening track "High" and sporting an Animal Bikes cap in the clip for "Day Dreaming".